2009 Georgia Fishing Regulations

The 2009 Georgia fishing regulations book is the first that we have produced for the state. We will soon be working on the re-design of their hunting regulations, as well.

There was not much time allowed for this project. I feel that the visual improvements to the layout, despite the copy-heaviness of the contents, have resulted in a much easier-to-read book. Below are some examples of pages for which I feel my re-design efforts made the most impact.

I pulled a single image from the original cover (left) to use as the focus of the new cover (right). The goal at my company is to develop regulations that blend well with other outdoor-themed magazines with which they may share shelf space. This was the focus of my re-design.



The new Contact Information page presented the same information in a cleaner way:



The Fish Consumption Advisory charts below represent my most significant contribution to the redesign of this book. There are four pages of these important advisories, and creating these new color-coded charts involved analysis and re-interpretation of the existing data:



I applied a clearer hierarchy and visual elements to the pages of Reciprocal State Agreements:



New styles were established for charts, and vibrant color images were introduced when possible:

2009 New Jersey Freshwater Digest

I've held my current design position since the middle of August, and am very excited that my first book is about to hit the shelves in New Jersey!

Picking up another designer's files (and making them your own) can be very challenging. Style sheets are so personal!

Most of my own individual style and (obsessive) attention to detail can be felt beyond the cover, and I really think that my designs and re-designs have improved the readability of this book. Readability seems particularly important when your job is to clearly convey the laws of the Environmental Protection Agency.


Below are some pages from the 2008 Digest along with my re-designs for the 2009 book.

A spread showing the original trout charts which lacked uniformity, introduced arbitrary colors that appeared to have meaning, and contained redundant information — very confusing:


I standardized the chart styles, and restructured the content of those same charts:



The original stocking program spread:


My revised version—having fun with the flying fish:



I wanted the "Take a Kid Fishing" page to feel more cohesive. The redesign is on the right:



A simple design element introduced into this new 1-page article brought the subject to the forefront:

Diabetes Coalition of Massachusetts Logo

I offered my services last October to the Diabetes Coalition of Massachusetts (DCOM). DCOM's executive committee was looking for someone to design a logo for the newly formed alliance. They had no visual identity when I contacted them, and I am excited to say that they now have a logo — and brand colors!

I wanted to develop a logo mark that represented the various groups of people coming together to form this coalition. I wanted it to feel positive, but to also be symbolic of the seriousness of the topic of diabetes. I had very specific direction to avoid pointy edges, which might be reminiscent of the needles used when treating the condition. Here was my solution:


I'm pleased to report that the committee is very happy with the result:

I just wanted to let you know that everyone on the Executive Committee loved the final version of your logo, and we’ve started to design the new web page around it. I’ll let you know when it’s live. I hope you are happy with your work. You did an amazing job, and we are all very grateful. Hopefully, the new image ushers in a new era of involvement and ups the excitement quota.

Birthday Invitation: Megan's Sweet 16

For a last-minute "Sweet Sixteen" party, I designed an invitation in a pinch. With help from some design elements from iStockPhoto, I created an emailable invitation in a very short amount of time.

It's not something I'm incredibly proud of, but I did save (myself) some time, (the world) some trees and (my co-worker) some money!

Lee's Eggrolls Label

To help out a fellow freelancer, I was asked to contribute a layout option for a food product label. I thought it would be fun to incorporate the eggroll shape into the typography, and below is my solution:

Cities & Change Project

My first typography project in design school was to create a 3-panel piece in response to text given to us about the Big Dig in Boston. There were two phases of this project. In the first phase, all of the type used had to be of the same family and the same size — this, in my opinion, was entirely too restrictive and the results were poor.

The second phase allowed for greater typographic freedom. I chose to represent my daily, ever-changing encounters on the MBTA Red Line in this part of the project (using only typographic elements).

RISD Application: Bike Drawing

Having no idea that I was meant to attend MassArt in Boston, I applied (and was accepted) to the Rhode Island School of Design in Providence. For the application to the school, I had to submit a drawing of a bicycle. There were no guidelines (and, as previously stated, I'm not one to carry around a sketch book).

I imagined that the admissions folks received thousands of perfectly rendered bicycles — I wanted to give them something a bit different. My bicycle was drawn entirely with words. More specifically, it was drawn with a combination of lyrics from the song "Bicycle" by Queen (the vertical text) and my own personal reflections about how guilty I feel for loathing physical exercise (the wavy text). The bike was drawn by darkening select text.

RISD doesn't return your drawing submissions, but these (bad) photos of the project remain.