Showing posts with label Copywriting. Show all posts
Showing posts with label Copywriting. Show all posts

2008-05-01

Wedding: Kala & Rob

I was, well, honored to have been asked to be Matron of Honor in the beautiful wedding of my friend Kala last weekend. As I blog, she and her new husband, Rob, have another week remaining of their Mexican honeymoon—nice!

The title of my blog looks strange to me—only because both Kala and I are Berkshire County natives. It seems like it should just read "Kala and Rob's Wedding." (This reminds me of a friend's question to me after I returned from a trip to China—he said, "So, do they just call it food there?") Anyway, the Berkshires actually played a significant role in this wedding. The hills offered a picturesque backdrop, and the crazy Berkshire weather did have an effect on the planned outdoor ceremony (this did not diminish the smile on Kala's face in the slightest!), but perhaps that was to be expected. Less expected was the decision of the bride and groom to name the tables after the famous cottages of the Gilded Age that populate the county. Researching this information and creating the table name cards was one of my (few!) duties as Matron, and I learned a lot of Berkshires history in the process. Mounting the cottage name and information on thick antique gold paper was a shiny, money-saving alternative to the copper frames we were originally planning to use. Below is the card from our table, The Mount—Edith Wharton's foreclosure-facing estate and gardens:


I also designed the programs for the ceremony, which incorporated both Italian and Jewish wedding traditions.


Many of the Jewish traditions were explained in the program, and I wanted to use the actual Hebrew words next to their English counterparts. This was unexpectedly problematic, basically due to a coding incompatibility between Unicode and InDesign. Although I had several Hebrew fonts on my Mac, and Wikipedia was a great source for the Hebrew words I needed (and my friend, Meira, knew enough Hebrew to make sure that Wikipedia got those words right), each word I cut from the web pasted in reverse letter order—not a mirror image—in InDesign. So, for example, the word "blog" pasted as "golb." It's an easy fix when you speak the language, but shuffling foreign letters around can be scary. This was further complicated by the accent-like vowel marks (nikkudot) that separated from the consonants to which they were attached when I tried to move them around. Oy vey! I solved this problem by converting the type to outlines (losing ability for edits), carefully rearranging the letters, and placing the new type image next to the English type. Perhaps there is an easier way?


This wedding provided the opportunity to participate in one of my strangest projects so far. The mother of the bride broke her foot not long before the wedding day—this, we thought, was tragic for a woman that was a constant presence on the dance floor at three other weddings this year. Of course, there's nothing that a few painkillers and some sparkly fabric can't cure! (Note: I am waiting to receive a photo of the glammed-up immobilization boot - in the meantime, here's the mother-of-the-bride's ceremony get-up...too funny!)

2008-03-01

Lice Product: Proposed Ad Campaign

Below are concepts and layouts proposed for the launch of a new pesticide-free lice shampoo. All other lice products on the market contain chemicals that can be harmful to both people and the environment, and I hoped to emphasize this product's novel, safer contents in my layout and headline development. In the end, the brand team chose a different visual direction for their product, which has not yet been launched.



2007-09-01

Polycystic Kidney Disease Mailer

Last year, I participated in the Boston Walk for Polycystic Kidney Disease (PKD). Because many people are uncomfortable making transactions on the web, I decided to create a mailer to request donations from our friends and family. The mailer featured our friend who has this disease.

2007-01-01

Big Brothers Big Sisters Campaign

This project involved a 4-poster series created through a pro-bono arrangement at my agency. The final posters (not the four you see below) were the result of collaboration, but all of the creative work in the series I have included here is my own. The client wished for the posters to communicate the idea that being a Big Brother brings as much joy to the "Big" as it does to the "Little."




2005-05-01

Habitat for Humanity Conference Material

This poster and booklet are two components of the conference material I designed for a student project. The poster draws attention to the impact that a single individual can have by choosing to spend their vacation volunteering with Habitat for Humanity.



The booklet juxtaposes visual ideas of vacationing and Habitat for Humanity's home building mission.



2004-09-01

Discrimination Poster

This poster was created in response to the French National Assembly's decision to ban Muslim head scarves and other religious symbols from public schools in February of 2004. Designed for a class project about discrimination, this poster focuses on the ignorance of this archaic decision regarding the traditional practices of Islam, with 18th century Marie Antoinette representing the modern-day French government.

2004-05-01

Public Service Advertisement

This magazine spread, a class assignment, promotes the mission of the National Coalition for the Homeless. This coalition consists of a diverse group of people, many of whom are homeless themselves.

2004-04-01

Domino Sugar Advertisements

Because of the recent unpopularity of carbohydrates, sugar sales have dropped considerably. In response, Domino Sugar held an advertising contest to promote its product: good ol' fashioned sugar.

Along with a classmate, I designed the following advertisements for the contest. My goal was to draw upon consumers' nostalgia for those moments when a sweet treat was a rare treat, not carry with it the implications that it does today.



Bread Machine Advertisements

I had just discovered the joy of my own Breadman Bread Machine when my class was asked to create a series of advertisements for the product of our choice. The layouts and type are rough, but I have always been proud of my chosen concept and headlines for this project, emphasizing the simplicity and money-saving aspects of making bread at home.