Showing posts with label Mechanicals. Show all posts
Showing posts with label Mechanicals. Show all posts

2009-01-09

2009 Georgia Fishing Regulations

The 2009 Georgia fishing regulations book is the first that we have produced for the state. We will soon be working on the re-design of their hunting regulations, as well.

There was not much time allowed for this project. I feel that the visual improvements to the layout, despite the copy-heaviness of the contents, have resulted in a much easier-to-read book. Below are some examples of pages for which I feel my re-design efforts made the most impact.

I pulled a single image from the original cover (left) to use as the focus of the new cover (right). The goal at my company is to develop regulations that blend well with other outdoor-themed magazines with which they may share shelf space. This was the focus of my re-design.



The new Contact Information page presented the same information in a cleaner way:



The Fish Consumption Advisory charts below represent my most significant contribution to the redesign of this book. There are four pages of these important advisories, and creating these new color-coded charts involved analysis and re-interpretation of the existing data:



I applied a clearer hierarchy and visual elements to the pages of Reciprocal State Agreements:



New styles were established for charts, and vibrant color images were introduced when possible:

2008-01-01

Gliadel Room Drop

GLIADEL Wafer wanted to promote their booth at the 2008 American Academy of Neurologists Convention. Emphasizing its "Extend Your Reach" tagline, this small room drop (using existing branding elements) held a small stretchy-hand toy, while also calling attention to GLIADEL's booth number and featuring the drug's fair balance.

2007-01-01

Neupro Trade Show Booth Graphics

Below are examples of my experience creating large-scale graphics for national and international convention booths.

Boston AAN Convention:


Amsterdam/Global Marketing: