2009 Georgia Fishing Regulations

The 2009 Georgia fishing regulations book is the first that we have produced for the state. We will soon be working on the re-design of their hunting regulations, as well.

There was not much time allowed for this project. I feel that the visual improvements to the layout, despite the copy-heaviness of the contents, have resulted in a much easier-to-read book. Below are some examples of pages for which I feel my re-design efforts made the most impact.

I pulled a single image from the original cover (left) to use as the focus of the new cover (right). The goal at my company is to develop regulations that blend well with other outdoor-themed magazines with which they may share shelf space. This was the focus of my re-design.



The new Contact Information page presented the same information in a cleaner way:



The Fish Consumption Advisory charts below represent my most significant contribution to the redesign of this book. There are four pages of these important advisories, and creating these new color-coded charts involved analysis and re-interpretation of the existing data:



I applied a clearer hierarchy and visual elements to the pages of Reciprocal State Agreements:



New styles were established for charts, and vibrant color images were introduced when possible:

2009 New Jersey Freshwater Digest

I've held my current design position since the middle of August, and am very excited that my first book is about to hit the shelves in New Jersey!

Picking up another designer's files (and making them your own) can be very challenging. Style sheets are so personal!

Most of my own individual style and (obsessive) attention to detail can be felt beyond the cover, and I really think that my designs and re-designs have improved the readability of this book. Readability seems particularly important when your job is to clearly convey the laws of the Environmental Protection Agency.


Below are some pages from the 2008 Digest along with my re-designs for the 2009 book.

A spread showing the original trout charts which lacked uniformity, introduced arbitrary colors that appeared to have meaning, and contained redundant information — very confusing:


I standardized the chart styles, and restructured the content of those same charts:



The original stocking program spread:


My revised version—having fun with the flying fish:



I wanted the "Take a Kid Fishing" page to feel more cohesive. The redesign is on the right:



A simple design element introduced into this new 1-page article brought the subject to the forefront:

Movers and Shakers Trivia Scorecard

This card was created for trivia contest contestants to easily record answers and calculate scores at a company-sponsored event.

Martha Stewart Living Architecture

This project involved dissecting a specific issue of a magazine or periodical and constructing a visual map of its content. I chose to represent an issue of Martha Stewart Living, and feel that the structure used highlights the balance of the magazine's sections.

Muscle Spindle Animation

Using Flash, I created an animation demonstrating the functional anatomy of the muscle spindle. In physical therapy classes, many students had difficulty picturing how this tiny receptor functioned. I created a visual animation of its role as an educational tool for such students. This was a great opportunity for me to combine my previous physical therapy education with my current art classes.

I am unable to upload my Flash file to this site. Below is a screen shot from the animation.

Tie Dye Instructional Sequence

This project involved creating image-only instructions to describe the series of steps involved in completing a task.