Gliadel Room Drop

GLIADEL Wafer wanted to promote their booth at the 2008 American Academy of Neurologists Convention. Emphasizing its "Extend Your Reach" tagline, this small room drop (using existing branding elements) held a small stretchy-hand toy, while also calling attention to GLIADEL's booth number and featuring the drug's fair balance.

Tomboy Tools Rebranding

This project involved researching an existing brand and redesigning their identity system. Tomboy Tools is a company that sells ergonomically designed tools for a woman's smaller hand. They teach workshops and empower women to take charge of home improvement, while emphasizing that they do not simply make "pink tools."

Here is the company's current identity, which I feel does not accurately represent the uniqueness of their company or their brand philosophy.



Here is my proposed redesign of their identity, followed by its application on color-coded tool packaging.