Diabetes Coalition of Massachusetts Logo

I offered my services last October to the Diabetes Coalition of Massachusetts (DCOM). DCOM's executive committee was looking for someone to design a logo for the newly formed alliance. They had no visual identity when I contacted them, and I am excited to say that they now have a logo — and brand colors!

I wanted to develop a logo mark that represented the various groups of people coming together to form this coalition. I wanted it to feel positive, but to also be symbolic of the seriousness of the topic of diabetes. I had very specific direction to avoid pointy edges, which might be reminiscent of the needles used when treating the condition. Here was my solution:


I'm pleased to report that the committee is very happy with the result:

I just wanted to let you know that everyone on the Executive Committee loved the final version of your logo, and we’ve started to design the new web page around it. I’ll let you know when it’s live. I hope you are happy with your work. You did an amazing job, and we are all very grateful. Hopefully, the new image ushers in a new era of involvement and ups the excitement quota.

Polycystic Kidney Disease Mailer

Last year, I participated in the Boston Walk for Polycystic Kidney Disease (PKD). Because many people are uncomfortable making transactions on the web, I decided to create a mailer to request donations from our friends and family. The mailer featured our friend who has this disease.

Invitation: Habitat for Humanity Groundbreaking

Although I completed the required orientation process last winter, I finally felt I was in a place to send in my resume and get on the Marketing Committee for Habitat for Humanity Boston. My first project came along quickly, and required a very quick turn-around time. Although it was helpful that the director had a very clear vision of the design for this project, I am excited about future projects with them for which I hope I am able to lend a bit more creativity!

Below is an invitation to the groundbreaking for a new home in Newton.

Berkshire Writers Room Logo

In July 2006, the Berkshire Writers Room announced that they were looking for a (free) logo design. I thought a great deal about this project, although due to my upcoming wedding, I had very little free time. Though I realize there is a great amount of writing and art inspired by the Berkshires, none had such a strong visual representation to me as Herman Melville's Moby Dick. Melville found the shape of Mount Greylock, as seen from the view of his study at Arrowhead, to resemble the back of his famous whale emerging from the water.

In my logo design, I decided to use the specific contour of Mount Greylock as seen by Melville (gathered from photos), while also showing the result of his inspiration—the whale. It is my hope that this new logo will be reminiscent of Melville's inspired writing and Berkshire pride.


Unfortunately, they seem to have never made a decision and continue to lack a visual identity.