Lice Product: Proposed Ad Campaign

Below are concepts and layouts proposed for the launch of a new pesticide-free lice shampoo. All other lice products on the market contain chemicals that can be harmful to both people and the environment, and I hoped to emphasize this product's novel, safer contents in my layout and headline development. In the end, the brand team chose a different visual direction for their product, which has not yet been launched.

Polycystic Kidney Disease Mailer

Last year, I participated in the Boston Walk for Polycystic Kidney Disease (PKD). Because many people are uncomfortable making transactions on the web, I decided to create a mailer to request donations from our friends and family. The mailer featured our friend who has this disease.

Restless Leg Syndrome: Proposed Ad Campaign

Below is a series of three proposed journal spreads I created for a new business pitch within my advertising agency. The cricket, illustrated under my art direction by Steven Salerno, represented the late-night jumpiness that patients with RLS experience. The cricket's brushstroke outlines were derived from the existing Neupro mark. This concept and execution played a large role in winning the global account for my agency.

Neupro Trade Show Booth Graphics

Below are examples of my experience creating large-scale graphics for national and international convention booths.

Boston AAN Convention:


Amsterdam/Global Marketing:

Ads for The Alewife

I created a number of advertisements for a local North Cambridge newspaper that is no longer in print. This type of work isn't always the most exciting, but I enjoy creating the quick layouts, designing small rectangles of space that retain visual interest despite often being overloaded with information. Below are some examples of my contributions to "The Alewife":

Public Service Advertisement

This magazine spread, a class assignment, promotes the mission of the National Coalition for the Homeless. This coalition consists of a diverse group of people, many of whom are homeless themselves.

Domino Sugar Advertisements

Because of the recent unpopularity of carbohydrates, sugar sales have dropped considerably. In response, Domino Sugar held an advertising contest to promote its product: good ol' fashioned sugar.

Along with a classmate, I designed the following advertisements for the contest. My goal was to draw upon consumers' nostalgia for those moments when a sweet treat was a rare treat, not carry with it the implications that it does today.

Bread Machine Advertisements

I had just discovered the joy of my own Breadman Bread Machine when my class was asked to create a series of advertisements for the product of our choice. The layouts and type are rough, but I have always been proud of my chosen concept and headlines for this project, emphasizing the simplicity and money-saving aspects of making bread at home.