Domino Sugar Advertisements

Because of the recent unpopularity of carbohydrates, sugar sales have dropped considerably. In response, Domino Sugar held an advertising contest to promote its product: good ol' fashioned sugar.

Along with a classmate, I designed the following advertisements for the contest. My goal was to draw upon consumers' nostalgia for those moments when a sweet treat was a rare treat, not carry with it the implications that it does today.