Tomboy Tools Rebranding

This project involved researching an existing brand and redesigning their identity system. Tomboy Tools is a company that sells ergonomically designed tools for a woman's smaller hand. They teach workshops and empower women to take charge of home improvement, while emphasizing that they do not simply make "pink tools."

Here is the company's current identity, which I feel does not accurately represent the uniqueness of their company or their brand philosophy.



Here is my proposed redesign of their identity, followed by its application on color-coded tool packaging.